Product & Data Professional

Hi, I'm Daisy (Dee)

I build user-centered digital products by combining product strategy, user research, analytics, and design. With a background in data analytics, I transform customer insights into product decisions, define MVPs, prioritize features, and measure outcomes that drive business growth.

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Selected Case Studies

NestFund Financial Digital App

Android Figma Product Management

Designed a digital group savings platform that modernizes traditional thrift systems through transparent tracking, automated contributions, and reward-based saving.

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FoodMed App

Android Figma Product management

Designed a community platform that connects Nigerians to nutritious food and trusted health advice through food exchange, volunteer support, and low-data access.

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Emmason Website

Website Figma

Designed and developed a corporate website from the ground up, creating a digital presence that showcases industrial products, services, and quotation requests.

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Fortune Digital Agency

Website Figma WordPress

Designed and developed a responsive WordPress website for a digital Agency, showcasting services, portfolio, and contact features to strengthen the company's online presence.

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D-Anchor Professional Cleaning

Website Figma

Built a responsive website for a professional cleaning company, highlighting services, simplifying quote requests, and creating a user-friendly customer experience

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P&P Recruitment Analytics Dashboard

Analytics Excel

Analyzed 2,845 employee records to uncover workforce, engagement, and training insights, delivering executive dashboards and strategic HR recommendations.

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D'Anchor Workforce Performance Analysis

Analytics Power BI

Analyzed 2,312 finance job postings across six countries, uncovering hiring, compensation, and recruitment efficiency insights through interactive Power BI dashboards.

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About Me

Daisy Dickson Portrait

I am a Product and Data Professional passionate about using data to solve business problems and improve decision-making. My work sits at the intersection of analytics, business strategy, and product thinking, where I transform complex data into clear insights and actionable recommendations.

With experience building dashboards, analyzing business performance, and uncovering trends through data, I enjoy helping organizations understand what is happening, why it is happening, and what actions to take next. I have worked on projects spanning workforce analytics, finance analytics, customer insights, and business intelligence, using tools such as SQL, Power BI, Excel, and Python.

Beyond analytics, I am interested in how products are designed, developed, and improved. This perspective allows me to connect data with customer needs and business goals, ensuring that insights lead to meaningful outcomes rather than remaining numbers on a report.

I am driven by curiosity, continuous learning, and the belief that great decisions are built on a combination of data, strategy, and human understanding.

Analytical Skills

Data/Product Analytics

Excel Power BI SQL Data Cleaning

Product Design

UI/UX Design Prototyping Wireframing

Product Management

Roadmaps PRDs Stakeholder Management Prioritization

Professional Track

Present

Product & Data Analyst

Enterprise Insights Delivery

As a Product & Data Analyst, I drive product strategy and growth through a combination of data-driven insights and effective product management. My responsibilities include:

  • Leading the end-to-end product lifecycle from ideation to launch, ensuring alignment with business objectives and user needs.
  • Conducting in-depth data analysis to identify market opportunities, user pain points, and product performance gaps.
  • Developing and prioritizing product roadmaps, translating strategic goals into actionable product requirements documents (PRDs).
  • Collaborating with cross-functional teams (engineering, design, marketing) to ensure seamless product development and successful market entry.
  • Defining and tracking key performance indicators (KPIs) to measure product success and iterate on features for continuous improvement.
2022-2024

Data Analyst

Growth Analytics Team

In my role as a Data Analyst, I specialized in transforming complex datasets into clear, actionable insights that informed product and marketing strategies. My key contributions included:

  • Performing comprehensive funnel and cohort analyses to understand user journeys and identify areas for optimization.
  • Designing and executing A/B tests to validate hypotheses and measure the impact of new features and marketing campaigns.
  • Developing and maintaining interactive dashboards using Power BI and SQL to provide stakeholders with real-time performance metrics.
  • Utilizing Python for advanced data cleaning, transformation, and statistical modeling to uncover deeper insights.
  • Presenting complex analytical findings to non-technical audiences, enabling data-driven decision-making across the organization.

Let's Build Something Great

I'm always interested in discussing new projects, creative ideas, or opportunities to add value to your organization. Whether you need product strategy, data analytics, or both, let's connect.

daisy-dickson@outlook.com LinkedIn